Apart from giving a carbon readout of every dish, the book's function is also to collate and cohere the independent food producers and sellers in and around Norwich, including the CSA (which Elena is writing about on Thursday) and the bakers working with the Milling Project, like Steve Winter of Dozen. We’re going to chart their inter-relationships, with ourselves and within the city. We’re planning to create a Norwich-based workbook that can be copied by other Transition initiatives.
Key to this project is the reestablishment of our proper relationship with food, with vegetables in particular. Vegetables lead us back to right relation with the earth, whether you grow your own, buy a veg box or go into the markets and farm stores that sell local produce.
Eating low-carbon means procuring your food in a very different way. You have to know where to go. To a bunch of outlets, not just one. It’s an absorbing task. The attention you pay goes deep and wide. You have to be aware of transport (yours and the food's), of packaging and become keen to the relationships with people. The people you don’t see who grow the food and process it and the people you do, who sell it. You become aware how small producers and local businesses depend on the loyalty and the engagement of their customers.
“Regular customers are what keeps this place functioning. They are the key drivers. You can’t compete with prices, with fruit for example, but you can with locally grown veg. It's about freshness because you are buying direct. "
I’m talking with Robert who runs Folland Organics in Norwich Market. We’re standing in a quiet moment on Saturday surrounded by local mushrooms, Demeter Seeds, Fairtrade bananas, long bunches of celery, dark brassicas, scented apples, skinny new leeks, squashes of all colours and sizes. Looking at the gnarly parsnips and celeriac in their square baskets you know winter is coming. Already your focus is turning to the deeper darker dishes. Soups and stews.
“Regular customers are what keeps this place functioning. They are the key drivers. You can’t compete with prices, with fruit for example, but you can with locally grown veg. It's about freshness because you are buying direct. "
I’m talking with Robert who runs Folland Organics in Norwich Market. We’re standing in a quiet moment on Saturday surrounded by local mushrooms, Demeter Seeds, Fairtrade bananas, long bunches of celery, dark brassicas, scented apples, skinny new leeks, squashes of all colours and sizes. Looking at the gnarly parsnips and celeriac in their square baskets you know winter is coming. Already your focus is turning to the deeper darker dishes. Soups and stews.
The edge he has lies in the proximity of these suppliers. it means leaves can be cut at the end of the day and by morning they are on the stall. “People who are using it are using it with enthusiasm. You have to fan the flames."
This is the key really. Big stores can have the dazzle and the PR but they don’t hold a connection with place and people, with the time of year, with the heart of things.
“The important thing is the link that is being made. If there are not places like this where can people get their organic stuff? Supermarkets. You’ve got a quality issue. They are already bored with it."
Robert has a theory about this unsustainable food systems we've been caught up in: "Everything is going faster and faster. In the end the supermarkets will float off and people will fall to the bottom. You always have to run to catch up with them and then one day you can’t catch up with them, and they’ll realise people aren’t with them anymore. It’s important to do something else."
Folland Organics is at 30/31 Norwich Market. Inquiries to robert.folland@phonecoop.coop. The Low Carbon Cookbook's third meeting is on 23 November at 7pm. Inner Space, Maud Gray Court, St Benedict's St. Bring ingredients to make a meal.
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